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How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Subscribers - I have ten spots to Our Third Place’s Event International Women’s Day celebration at a private Townhouse in the West Village.
The event logistics are March 24 6:30-9pm. Email me ([email protected]) if you can make it.
Not based in NYC? I’m hosting a virtual event.
Communications leaders are under growing pressure to use AI to demonstrate business impact while building their firm’s reputation capital. As AI reshapes how information is discovered, interpreted, and trusted, Hotwire is helping comms leaders identify the signals that truly drive reputation and influence, giving teams clearer guidance on where to focus their efforts.
On March 10, I’ll be joining Hotwire and an incredible group of leaders — including Grant Toups, Global CEO of Hotwire; Till Grusche, CEO of House of Beautiful Business; Sylvia Ortegon, SVP Marketing at Hotwire; and Samantha Zupan, Group VP of Corporate Communications at Indeed — to unpack new research presented at Davos on how AI is reshaping decision‑making, team workflows, and brand communications, and to explore practical ways leaders can leverage AI, including real-world case studies.
📅 Tuesday, March 10, 2026
⏰ 11:00 AM EDT / 5:00 PM CET
👉 Reserve your spot
https://lnkd.in/eyQ8nKzN
